As Senior Product Strategist, Seth supports all implementations of strategy from business development to leading discovery phases and product direction. Drawing on his background in engineering, Seth’s ambition is to create performant digital products that achieve client business needs through a user-centric approach.
Before transitioning to the Strategy team, Seth was an interface engineer. His key engagements included Library of America, IBM, Harvard Art Museums and Dering Hall. Seth is able to apply his deep experience building highly functional interfaces to forming a strategic product vision through his collaboration with designers and application engineers. Seth is a graduate of New York University with a degree in Theatre and a Minor in Web Programming and Applications Prior to joining AREA 17, Seth was an in-house designer and developer at the Alliance of Resident Theater, where he maintained the organization’s website, designed brand collateral and developed their social media strategy.
Seth is passionate about the arts and is deeply engaged in the New York theatre community – as a director, producer and a member of the audience. He is also a big basketball fan who cannot miss a single game. “Go Dubs.”