Senior Product Strategist
As a Senior Product Strategist, Alice articulates the vision and roadmap for success, ensuring that digital products deliver value to people, the businesses that serve them, and the world they live in. She partners closely with interdisciplinary teams, on both the client and agency side, to ensure strategic fidelity from discovery to launch and beyond.
Alice's professional background spans brand, creative, and product strategy, at agencies like BBDO, Batten & Co., Firstborn, and Stink Studios. Her work has helped turn around brands like Tiffany and Co., driven year-over-year growth and innovation for Johnson & Johnson, transformed digital ecosystems for S&P Global, and promoted causes for Everytown for Gun Safety — among others. She draws upon her liberal arts education in film, English, and social, cultural, and critical theory, for a deeply culture-inflected, storytelling-driven, humanistic approach to experience design.
Alice now lives in Prospect Heights, Brooklyn, with a cat named Mina and a person named Jake. In her free time, she's usually at the movies or thinking about movies.